McDonald's Bucketlist Morocco

Food / Brand / Commercial

A farmers dream come true – taking a break and head to Morocco.

McDonald’s Switzerland had a wonderful campaign called “The Bucket List”, which was to enter your biggest wish or a wishes from your friends and get a chance to win.

Markus, a passionate farmer couldn’t go on vacation for over 30 years because he had nobody looking after his farm. McDonald’s Switzerland found a replacement and sent Markus for a week to his dream destination: Morocco. He was accompanied by his nephew Clive, who submitted the wish to McDonald’s.

Planing and developing of the script was done in great cooperation with TBWA\Zürich.




Westpoint GmbH


A Sony Alpha 6500, a small gimbal… just the light equipment for this journey.