Automobili Pininfarina PF0

Automobile / Brand / Concept

Automobili Pininfarina PF0 – It’s here, the next level road legal luxury hypercar! 

“This hypercar will present progress at the pinnacle of performance – and electric power is the future.”
Legendary Formula 1 and Formula E Racing Driver Nick Heidfeld

“What we saw made us fall in love.”
Urs Rüegg (Westpoint Films)

Watch the film now to learn more about Nick’s plans for the most powerful Italian sports car ever.

Automobili Pininfarina approached Westpoint Films in November 2018, deciding to produce their video and photography content with us in Europe. As we are a lot of ‘boys’ in our crew, it felt like an early Christmas!

On a very short notice we were ordered to film this concept car and two statements with Nick Heidfeld and Luca Borgogno (Design Director at Pininfarina) in less than 1 hour! This was challenging … and took place at a secret location.




Westpoint GmbH


A couple of Canon C200 and … less than 1 hour time!